As part of Saatchi and Saatchi’s original “Are you up for the challenge?” campaign, Ladbrokes booked heavy spots across train stations in Sydney, Melbourne and Brisbane for Spring 2016.

My team rolled out dozens of print designs on hanging signs, static displays, transparencies, and pillar vinyl posters with various images collected throughout the campaign. We ideated and delivered an extensive station takeover unlike anything seen since in the racing industry.