Keno 2022 Campaign

Produced in partnership with Keno Victoria, News Corp’s creative team were tasked in 2021 with creating a uniquely Victorian campaign for their market to build a foundation from in 2022.

As part of the Creative team, we built a set of ads for the brand that tell the unique stories of their Melbourne punters and how they connect with the numbers they play with Keno.

With TV, Outdoor, print, digital and more, this Keno campaign saw an overall uplift in the exposure of the brand across all key target markets. Digital assets made an impressive 300% improvement in overall clickthroughs, increasing turnover and brand visibility, setting it apart from other betting brands in the market.

With News Corp handling all of the delivery of assets, just like a traditional agency, we conceptualised, planned, produced (alongside Guilty Productions), created, designed and went to print and live with all assets on and off of the News Corp network (except outdoor).

Client –
Director – Carl J. Sorheim
Creative Director – Dan Smith
Art Director – Chris Connolly
Copywriters – Cameron Putt / Julian Hartley
Producers – Sarah Mury / Shannan Kelly / Tori Shaw
Agency – Carat